{"id":9124,"date":"2025-07-07T10:07:35","date_gmt":"2025-07-07T10:07:35","guid":{"rendered":"https:\/\/www.emsur.com\/its-not-quartz-its-cheese-discover-the-non-mineral-collection\/"},"modified":"2026-02-21T14:14:01","modified_gmt":"2026-02-21T14:14:01","slug":"its-not-quartz-its-cheese-discover-the-non-mineral-collection","status":"publish","type":"post","link":"https:\/\/www.emsur.com\/en\/its-not-quartz-its-cheese-discover-the-non-mineral-collection\/","title":{"rendered":"It\u2019s not quartz, it\u2019s cheese: discover the Non-Mineral Collection"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9124\" class=\"elementor elementor-9124 elementor-9113\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7754de3b e-flex e-con-boxed e-con e-parent\" data-id=\"7754de3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b86096 elementor-widget elementor-widget-text-editor\" data-id=\"7b86096\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-20\" data-scroll-anchor=\"false\">\r\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\r\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\r\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\r\n<div class=\"relative flex-col gap-1 md:gap-3\">\r\n<div class=\"flex max-w-full flex-col grow\">\r\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"13282d6c-21ae-4b08-ba72-57804e035e77\" data-message-model-slug=\"gpt-4o\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\r\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\r\n<p data-start=\"73\" data-end=\"380\"><strong data-start=\"73\" data-end=\"114\">We present the Non-Mineral Collection<\/strong> \u2014 a set of never-before-seen minerals: Madagascar Rose Quartz, Calcite from South African mines, Sulfur stone from some volcano&#8230; Not to ruin the glamour, but none of that is real. It\u2019s actually a piece of misplaced cheese that\u2019s been in the fridge for three days.<\/p>\r\n<p data-start=\"382\" data-end=\"779\">With this ironic nod to the changes food undergoes while stored in the fridge, <strong data-start=\"461\" data-end=\"497\">Grupo Lantero launches ReKeepEat<\/strong>, a new packaging solution designed to <strong data-start=\"536\" data-end=\"591\">preserve freshness for longer and reduce food waste<\/strong>. The solution consists of a <strong data-start=\"620\" data-end=\"659\">100% mono-material PET tray and lid<\/strong>, incorporating advanced resealing technology that allows the pack to be opened and closed without losing functionality.<\/p>\r\n<p data-start=\"382\" data-end=\"779\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.grupolantero.com\/wp-content\/uploads\/2025\/07\/cuarzo-rosa.png\" alt=\"\" width=\"202\" height=\"286\" \/><\/p>\r\n<p data-start=\"781\" data-end=\"1280\"><strong data-start=\"781\" data-end=\"794\">ReKeepEat<\/strong> is a joint development by <strong data-start=\"821\" data-end=\"842\">Coexpan and Emsur<\/strong>, both companies of Grupo Lantero, and was fully developed at <strong data-start=\"904\" data-end=\"916\">Innotech<\/strong>, the group\u2019s open and collaborative innovation center. The eco-design of this product follows a dual objective: \u201cEvery decision in the design of ReKeepEat is guided by a clear principle \u2014 to minimize material use and reduce environmental impact throughout the product\u2019s life cycle, from manufacturing to recycling,\u201d explains Walter Turci, R&amp;D Director at Coexpan.<\/p>\r\n<p data-start=\"1282\" data-end=\"1678\" data-is-last-node=\"\" data-is-only-node=\"\">Both the tray and lid are made entirely of PET \u2014 an advantage that simplifies the recycling process by avoiding material mixing, improving recyclability and supporting the circular economy. Furthermore, PET enables the integration of recycled content in the manufacturing stream. The result? A simple experience for consumers and more environmentally efficient production and recycling processes.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dded8a elementor-widget elementor-widget-video\" data-id=\"2dded8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.emsur.com\/wp-content\/uploads\/2025\/07\/tinyvid_optimized_GRUPO-LANTERO_ReKeepEat_ESP.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d74a4 elementor-widget elementor-widget-text-editor\" data-id=\"c4d74a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"66\" data-end=\"423\"><strong data-start=\"66\" data-end=\"97\">One product, many solutions<\/strong><\/h2>\n<p><\/p>\n<p data-start=\"66\" data-end=\"423\">Beyond its functionality, <strong data-start=\"126\" data-end=\"170\">ReKeepEat stands out for its versatility<\/strong>: it is suitable for sliced meats, fresh cuts, or ready meals, whether vacuum-sealed or packaged in a modified atmosphere. Its design brings added convenience to consumers, allowing the use of family-friendly formats and making products easier to carry.<\/p>\n<p><\/p>\n<p data-start=\"425\" data-end=\"601\">Its adaptable format also makes it an <strong data-start=\"463\" data-end=\"499\">ideal solution for manufacturers<\/strong>, offering a packaging option that meets diverse market needs and opens up new business opportunities.<\/p>\n<p><\/p>\n<p data-start=\"603\" data-end=\"1048\">With ReKeepEat, <strong data-start=\"619\" data-end=\"714\">Grupo Lantero strengthens its commitment to the circular economy and responsible innovation<\/strong>. \u00c1lvaro Bernard, Corporate Director of Innovation, Marketing, and Sustainability at Grupo Lantero, defines the product as \u201ca tangible example of how innovation can drive sustainability and open new business opportunities. With this solution, we reinforce our commitment to more responsible packaging with real value for our clients.\u201d<\/p>\n<p><\/p>\n<p data-start=\"1050\" data-end=\"1390\">This packaging has won <strong data-start=\"1073\" data-end=\"1118\">first prize in the Large Company category<\/strong> at the <strong data-start=\"1126\" data-end=\"1155\">5th Ecodesign Competition<\/strong>, organized by Fundaci\u00f3n CONAMA \u2014 one of the most prominent events in its field. During the event, the jury praised its <strong data-start=\"1275\" data-end=\"1350\">commitment to sustainability, high recyclability, and functional design<\/strong> as a milestone in the packaging sector.<\/p>\n<p><\/p>\n<p data-start=\"1392\" data-end=\"1697\">It was also awarded at the <strong data-start=\"1419\" data-end=\"1454\">2025 Foodtech Innovation Awards<\/strong> as the best \u201c<strong data-start=\"1468\" data-end=\"1515\">Disruptive Solution in the Packaging Market<\/strong>\u201d for its innovative approach. Additionally, ReKeepEat is a <strong data-start=\"1575\" data-end=\"1621\">finalist in the 2025 Sustainability Awards<\/strong> by Packaging Europe, with winners to be announced this November in Utrecht.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.grupolantero.com\/wp-content\/uploads\/2025\/07\/rekeepeat.jpg\" alt=\"\" width=\"1274\" height=\"637\" \/><\/p>\n<h2 data-start=\"1704\" data-end=\"2010\"><strong data-start=\"1704\" data-end=\"1722\">Why ReKeepEat?<\/strong><\/h2>\n<p><\/p>\n<p data-start=\"1704\" data-end=\"2010\">A packaging solution that has already proven its value \u2014 recognized by the market and awarded by the industry. The <strong data-start=\"1840\" data-end=\"1901\">ideal choice for brands truly committed to sustainability<\/strong>. It brings you closer to your <strong data-start=\"1932\" data-end=\"1960\">2030 recyclability goals<\/strong>, without compromising on design or functionality.<\/p>\n<p><\/p>\n<p data-start=\"2012\" data-end=\"2116\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2012\" data-end=\"2044\">ReKeepEat drives real change<\/strong> toward more circular, efficient, and consumer-centric packaging models.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We present the Non-Mineral Collection \u2014 a set of never-before-seen minerals: Madagascar Rose Quartz, Calcite from South African mines, Sulfur stone from some volcano&#8230; Not to ruin the glamour, but none of that is real. It\u2019s actually a piece of misplaced cheese that\u2019s been in the fridge for three days. With this ironic nod to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[375,380,381],"tags":[],"class_list":["post-9124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-innovation-en","category-technology-en"],"_links":{"self":[{"href":"https:\/\/www.emsur.com\/en\/wp-json\/wp\/v2\/posts\/9124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emsur.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emsur.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emsur.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emsur.com\/en\/wp-json\/wp\/v2\/comments?post=9124"}],"version-history":[{"count":0,"href":"https:\/\/www.emsur.com\/en\/wp-json\/wp\/v2\/posts\/9124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emsur.com\/en\/wp-json\/wp\/v2\/media\/9121"}],"wp:attachment":[{"href":"https:\/\/www.emsur.com\/en\/wp-json\/wp\/v2\/media?parent=9124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emsur.com\/en\/wp-json\/wp\/v2\/categories?post=9124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emsur.com\/en\/wp-json\/wp\/v2\/tags?post=9124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}