Emsur, the flexible packaging Business Unit of Grupo Lantero, incorporates José Antonio Herráez as the new General Director.


In the words of José Antonio Herráez: “It is an exciting challenge to join a leading company like Emsur, at a key moment to continue growing with differential and sustainable packaging solutions.”

With this incorporation, Grupo Lantero guarantees focus on the execution of its strategic plan to achieve leadership in packaging solutions for the European, American, North African and Middle Eastern markets. Likewise, it reinforces customer orientation through sustainable and differential packaging solutions.

In his role, he will report directly to Daniel Carreño, CEO of the Group, who highlights: “José Antonio is a brilliant manager with an extensive history of success in business development, leadership and management of relationships with both clients and suppliers, in different markets and geographies.

José Antonio is a Senior Telecommunications Engineer from the Polytechnic University of Madrid and has completed executive development programs at the IMD in Lausanne (Switzerland). He has held general management of several businesses at leading technology companies in his sector, his most recent position being Global Sales Director of Agfa Radiology Solutions.